A refreshed logo
We modernize the logo you have, keeping what customers recognize, or design a clean wordmark if you're starting fresh.
$149 · One-time · Logo + brand sheet
Logo & Brand Refresh
Your shop has a story, a feeling, a reason people come back. Your logo should carry it. For $149 we refresh your logo and give you a color palette, fonts and a one-page brand sheet, so your sign, your menu and your Facebook all look like they belong together. Two revision rounds included.
One business. 2 revision rounds. Final files are yours once the invoice is paid.
What's included
One look, everywhere you show up.
The pieces that make a small business look established and unmistakably itself.
A color palette
A small set of colors that fit your shop, with the exact codes for print, signs and the web.
Fonts
A heading font and a body font that suit your brand and are easy to use, with free options wherever possible.
A one-page brand sheet
Your logo, colors and fonts on one page, so any printer, sign maker or designer can match you.
Who it's for
For shops whose logo no longer matches how good they are.
The family restaurant still using a logo from the '90s, the trades business with three different versions of its name, the shop that's grown up. A refresh honors where you started and shows where you are now.
- Your logo looks dated or blurry
- Your sign, menu and Facebook don't match
- You've never had a real color palette
- A printer asked for your logo file and you didn't have one
- You want to look established, without losing what people know
How it works
Three steps. Nothing complicated.
- 01
Say hello
Send the short form below with your business name and town. Alexander writes back personally to learn your story and what you'd like to keep.
- 02
See your first look
We send a refreshed logo, palette and fonts. You get 2 rounds of revisions to make it feel right.
- 03
Get your files
Once you approve, you receive your logo files and one-page brand sheet. Then a simple $149 invoice by email.
How access works
Your business stays yours. Always.
You never share a password with us. Here's how it works, in plain words.
- No access needed: this is design work. Everything arrives as files by email.
- Your logo is yours: once the invoice is paid, you own the final logo and brand sheet, to use anywhere for your business.
- You approve every round: nothing is final until you say it's right.
We design original work, but we don't perform trademark searches or registrations. If you plan to register a trademark, please talk to a qualified attorney.
Results depend on Google, Facebook and other platforms, and on your customers. We can't guarantee rankings, reviews, traffic or sales. See our Terms.
FAQ
Straight answers.
What does the $149 cover, exactly?
One business: a refreshed logo, a color palette, a heading and body font pairing and a one-page brand sheet, with 2 rounds of revisions. It's one-time, with nothing that renews.
What files will I get?
Your logo in the common formats you'll need for print, signs, the web and social media, plus the one-page brand sheet as a PDF.
What if I need more than 2 revision rounds?
Tell us. We'll talk about it before any extra work starts, and nothing is added to your invoice without your OK.
Do I own the logo?
Yes. Once you've paid in full, the final logo and brand sheet are yours to use for your business.
Do you check trademarks?
No. We create original designs, but trademark searches and registration are legal work. A qualified attorney can help with that.
Can you also update my website and social pages?
Yes. Ask about the Social Media Starter Kit or our website plans, priced on the pricing page.
How do I pay?
After we confirm the details by email, you'll get a simple invoice for $149 by email. Nothing is charged through this website.
Logo & Brand Refresh · $149
Let's make your brand look as good as your work.
Tell us your business name and town, and what you love (or don't) about your current look. You'll get a personal reply from Alexander, and nothing is charged until we've agreed on the details.
Prefer email? [email protected]
Looking for more? See the $79 Main Street Tune-Up, website pricing, or ask for a free homepage mockup.